Visual Moodboard

For my visual moodboard, I wanted to show you the world of my favorite Kpop group, BTS. I aimed to visually explore the themes, styles, concepts, colours and seven members of the group. I edited this montage of MVs, comeback trailers, fashion and more to do this, featuring a remix of one of their latest songs.

                            

Reader Profile: ALICE BRIDGEWATER

In this Glog, I have introduced one of the readers of my music magazine, explaining where they are from, what they study, their favorite music genres and their want for more easy-accessed Kpop merchandise to show the significance that my music magazine will make.

Artist Profile: Fashion & Style

For my artist's fashion style, I chose some classic K-fashion outfits. In South Korea, fashion can be extremely different. A lot of K-fashion is simple and neat but can also be flashy, bright and crazy. however whenever westerners see classic K-fashion, they often see it as too dressed up. This is because in Western countries such as American and the UK, people usually dress down which creates an even bigger contrast between Western fashion and K-fashion when really, Koreans just add more thought into their everyday outfits, especially K-artists.

Yeo Yoonjin's style is usually inspired on solo and group's 2NE1 artist, CL, who is featured in this moodboard of Korean fashion. Yoonjin often likes to wear bright and bold colors with statement pieces or coordinated outfits to match her music style.

Artist Profile: YEO YOONJIN

In this Prezi, I have introduced the artist that I have created, Yeo Yoonjin, explaining her life from where she was born to her first track and how she made the name that she has for herself in the Asian music industry. I featured real-life Kpop artists and how they have noticed Yoonjin to make my artist even more realistic as well as quoting tweets that I have created.

           

Audience Research (Focused): Kpop vs. Western Magazines

As I am focusing on Kpop, a not very well-known genre of music around South London, I am intrigued about what non Kpop fans and Kpop fans think about music magazine covers from western (American, English) magazines and Kpop magazines. Not only will this give me first-impressions from fans and non-fans, but it will help me spot what is different &/or similar between Korean and western magazine covers. Because I feel like it is not accurate nor fair to judge all Kpop/Western magazines by just showing one music magazine cover, I am going to show my interviewees a printscreen of what google images shows when I search 'music magazines' (I would not have to refer to 'western' as the most well-known music magazines are British and American) and 'Kpop magazines' to show a more accurate representation of the typical styles of the magazines. I have decided to interview three young people, one fan and two non-fans; I chose two people who are not fans of Kpop because I wanted to get more first-impressions.

Interviewees: Martha (15/non-fan), Naya (17/non-fan), Annastasiya (18/fan)

1. (Before I showed the images below) From experience &/or own-knowledge, what do you think of when you think of a typical western music magazine cover? How about a Kpop magazine cover?

M: (Western) I think of classic colours like black, white and red. My dad has a lot of magazines from the 80s and 90s and they're a lot more colourful than magazines nowadays. (Kpop) I have never seen a Kpop magazine before, they're not as well known, I guess.

N: (Western) I collect a lot of music magazines, my favourite one is Q and it's very popular and covers a lot of different artists. I know its logo is in a red box which catches my eye every time I go out to buy the newest monthly issue. They usually have one artist on the cover and use the colour red a lot, mainly because the title is red for it to match. The cover stars often look sexy, powerful and even intimidating. (Kpop) I have never seen a Kpop magazine so I am quite clueless. I would say very colourful and in-your-face because I have seen Kpop fashion and what some girl groups wear. It is all very quirky so I can imagine a very bright, colourful cover. 

A: (Western) I don't buy magazines often but I know red is a popular colour for magazine covers, probably because it pops out to catch your attention. In western culture most artists pay attention to looking sexy in their music videos so I can imagine female cover stars wearing revealing clothes or in seductive poses. (Kpop) I don't have a favourite Kpop magazine because all different ones feature my favorite Kpop group, EXO, in them so whenever I see a magazine with them included in it, I try my best to buy it even though it is very hard; I am lucky that I have a relative that lives in Seoul, Korea and they send me merchandise and magazines with EXO in them. Because I have seen quite a lot of different magazines, I am aware they are usually very simple and neat unlike western magazines that are covered in lines of texts, but like an art/artistic magazine. A lot of white, then black and a soft, light colour. However you do get some very bright, colourful ones and in my opinion they are much more interesting-looking and catch my eye more when im searching for new magazines online. You don't find a lot of them but that makes them look exclusive and very unique. The title of the magazines usually have 'Kpop' in them which I quite like because its simple.

2. Do you see any differences between the styles of western magazines and Kpop ones, if so what exactly?

M: Oh definitely. The colours are very different; the American magazines use a lot of darker, harsher colours than the Kpop ones. I never new Kpop magazines used so much pink. But thats mostly for the girls, the guy ones are darker and use black, white and grey but still are lighter than Western magazines.

N: Western magazines seem to use more closer-type shots and with solo artists. I have a friend who is obssessed with Kpop and she has all these posters of boy and girl groups so the Kpop magazines seem to use longer shots depending on how many people in the group.

3. Do you see any similarities between the style of western magazines and Kpop ones, if so what exactly?

M: Even though a lot of the cover stars on Western magazines are presented in a more sexy way, the guys in Kpop magazines seem to be presented kind of sexy too. The girls not so much since they're so girly.

Audience Research (General): Survey

In this presentation for my (general) audience research, I talk about why I created the survey with the questions I chose, why I chose them as well as showing you the results and talking about what I have found out from them.

                      

Audience Research (General): Survey from Ali Teri

Genre Research: Kpop Entertainment Companies and Branding

In this video, I talk about the three main Kpop entertainment companies and their same branding strategy called Umbrella Branding, talking about many Kpop groups as examples to help explain my points.